About Us

We think like you

Our vision is to empower incredible brands like yours to compete with the very best to reach your potential. We are motivated by building collaborative partnerships and the satisfaction we get in seeing you surpass your goals.

We work with companies who share the same curiosity and ambition as us. We challenge, we inspire, we learn together. From understanding the future value and behaviour of your customers to delivering best-in-class campaign performance, sales forecasting and robust customer-centric measurement, we enable our clients to adapt and grow sustainably.

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We complement your skills, transparently.

Our clients tell us that they most value how we adapt to complement their existing strengths and skills. We plug your gaps in experience and work so closely that you develop experience with us. We share our entire thought process and the supporting data so that we challenge and learn together.

Together, we’ll make sure you fight the right battles. We know resources and bandwidth are finite and help work within them. We are honest, direct and supportive – always ready to challenge you for better but have recommendations on how to get there. 

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The Power of Community

The more2 community is a powerful thing - a hundred retail brands growing, learning and adapting. We've established a common set of metrics across all our clients which enables us to prioritise your biggest opportunities. And if you'd like to learn first hand how others do it, we regularly make friendly introductions so our clients can learn from one another. Here we are at one of our regular client breakfasts!

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Global In Scale and Capability

more2 are part of Sideshow Group – a collection of ten agencies built on evidence-based marketing. Together, we span digital experience, UX design, creative, digital performance, data science, experimentation, transformation and proprietary customer data platforms. We have offices across the UK, Europe, US and Canada. As your business grows and your needs evolve, we can draw upon world class experts across brand experience, performance, strategy and measurement.

Sideshow_Group

20 years

building direct brands

100+

marketers and scientists

200+ brands

have grown with us so far

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Meet the team

The majority of the more2 team are working directly with our clients either in a consultative strategy and planning role or within one of our expert delivery teams. The delivery teams cover data build, analytics, campaigns, digital performance, media and email. As our client, you gain access to experts in all these disciplines for just the amount of time you need, so you can compete with the market leaders from day one and our resource will grow with you.

We find real fulfilment in working on a long term basis with such amazing brands because we feel very much part of their story.

Our Client Strategy Directors are seasoned marketing professionals with typically 10-15 years’ experience in helping brands like yours unlock the value in their customer data. 

They will be your partner, following the data from how it’s captured (including GDPR compliance) through to generating insight and ultimately taking action, often at individual customer level. They reference benchmarks and experience both within, and outside, your sector to highlight where you can improve. They will help you define the targets, audiences, and metrics to achieve your objectives and how you should measure them.

They're there to support on day-to-day trading decisions. They're there to help build robust multi-year budgets. They have first-hand experience of the opportunities and challenges you face and they're not afraid to have a strong opinion.

Georgina Hewitt, Chief Executive

Georgina has 20 years’ experience in retail and direct marketing, 10 of them with more2 working across our whole client portfolio. Prior to more2 she was Marketing Director for Laithwaites.

Emilie Carson, Director

Emilie has been building connections with retailers of all shapes and sizes since 2004. She ensures that each one of our clients has the right version of more2 to achieve their ambitions and success.

Gareth Hughes, CTO

Gareth has 20 years' experience in data and technology and has worked across telecoms, finance, and retail delivering solutions for 3, BT, Lloyds group, and RBS group to name a few.

Kevin Davis, Chief Data Scientist

Kevin has over 20 years' experience in the retail sector, in both consultancy and client-side roles ranging from small start-ups to FTSE 100 retailers. Kevin is passionate about ensuring all analytics is truly actionable by our clients and is on a mission to ensure that even the most complicated question gets a simple and understandable answer.

Mary Hand, Director of Client Strategy

Mary has spent over 17 years working in retail and data at Experian and more2. Mary has significant experience in the creation and implementation of marketing strategy, managing budgets, managing relationships and building teams.

Our team is growing!

If you're looking for a new challenge working with some of the best and most ambitious brands, we'd love to hear from you!

We're always on the lookout for brilliant analysts, smart campaign managers, innovative strategists and dynamic developers so get in touch!

 

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hiring