Insights

Abandoned carts or checkouts can be for a multitude of reasons - the buyer may need more time to decide or they simply got distracted. In other...

Check out this short step-by-step guide on how to track cart and check-out abandonment rate in GA4 by more2's Head of Paid Search. You can also see...

Excluding referral traffic in Google Analytics 4 (GA4) can help improve the accuracy of your website's traffic data. Referral traffic refers to the...

As you may know, from July 1st 2023, Google Analytics 3 or Universal Analytics (UA) will be phased out. We recently ran a webinar with our sister...

Having worked in CPG all my career, which has run parallel to the digital explosion, I’ve always thought I have a pretty good handle on multi, and...

Returns are at an all-time high within the apparel and footwear & accessories categories. Returned quantity of goods increased +8% for more2 clients...

Ché Studios is a modern and sustainable menswear brand, started by Oliver Cheshire and Toby Watkins. 

As we're midway through the January Sales period with consumer's spending less than previous years, it can be tempting to lower your product prices...

The Collins English dictionary word of the year for 2022 is permacrisis – a term that defines “an extended period of instability and uncertainty”. A...

Our latest guest on our Industry Leaders Podcast is CEO of Pennies, Alison Hutchinson. 

more2 have joined Sideshow Group, one of the most exciting and fastest growing agency groups in the UK. 

Our latest guest on our podcast is Mark Wright, Chief Operating Officer at FatFace!