Insights

After weeks of planning, you are presenting your company’s new marketing strategy to the senior leadership team. The head of sales sees how your...

It’s a dog eat dog world out there and marketers don’t have it easy. You need to be creative and numerical, brand-oriented and digital-savvy, a big...

Customer reactivation is a great way to keep building your volume of active customers. And it’s much less expensive than acquiring new customers....

Customers think locally. And although it’s the marketer’s task to keep the bigger picture in mind and think globally, our campaigns have to appeal at...

What can I afford to spend on customer acquisition during the sales?

Any growing business is full of smart, busy people, working hard to deliver their vision and hit targets.

Every business has one major source of revenue: its customers.