Insights
Not many of us enjoy digging into knotty areas like how websites and apps track users, or how advertisers use that data, but there is a rising tide...
Read MoreWhy more Martech is not the answer
June 23, 2021 •Kevin Davis
Conference season is finally over and my biggesttakeaway from this year will be the sheer number of marketing technology vendors hawking their...
The Industry Leaders Podcast: Ted Bell
June 3, 2021 •Sorcha OBoyle
Freddie’s Flowers is a subscription business that brings beautiful flowers to homes all over the UK and beyond. This week, we sat down (virtually)...
Read MoreThe Industry Leaders Podcast: Daniel Rubin
May 27, 2021 •Sorcha OBoyle
Dune London is one of the UK’s best-loved footwear brands. Founded in 1992 by Daniel Rubin, the brand is a fore-runner of digital transformation and...
Read MoreWhenever I meet with marketing teams to discuss their email strategies, I hear this kind of thing:
Read MoreMake in-store customer data work for you
May 20, 2021 •Kevin McSpadden
Online marketers don’t suffer the restrictions of having a finite customer universe – but for retailers and brands with physical stores, this is a...
Read MorePeak trading: 4 tips from a brand-side CMO
May 20, 2021 •Chris Simpson
Peak is a challenge, even at the best of times. However, the beauty of peak is that we know customers are open to trying new brands and those who...
Read MoreParlez-vous finance? Why marketers must learn to speak the language of cash-flow.
May 20, 2021 •Helen Barclay
After weeks of planning, you are presenting your company’s new marketing strategy to the senior leadership team. The head of sales sees how your...
Read More5 tips from our Paid Social Masterclass (and why your Facebook pixel is probably wrong)
May 20, 2021 •Sorcha OBoyle
At our most recent Social Advertising Masterclass we had attendees from beauty, interiors, fashion and travel brands. Pretty different industries...
Read MoreMillican chooses more2
May 20, 2021 •Sorcha OBoyle
Millican, the sustainable rucksack and accessories brand, has engaged more2 to support its growth plans.
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