Boden is one of the UK’s most iconic modern fashion brands. Bringing together its bright colours, joyous prints, and don’t-take-yourself-too-seriously attitude, the brand is a staple of the British wardrobe and beloved by its millions of customers. Founded in 1991, Boden is now an international brand with a truly-customer centric business model and more2 is proud to have been the team’s growth partner since 2015.
“What makes Boden so special is the team’s genuine love of their customer and their ability to adapt. The brand has embraced digital transformation and created a truly omni-channel business that can give its customers the very best experience possible,” said Kevin McSpadden, founder of more2. “It’s been an honour to be part of that journey and we’re delighted that the team have retained more2 once again.”
About Boden
Founded by the eponymous Johnnie Boden in the very early 1990s, Boden is synonymous with quirky British style and the very best quality products. On a mission to create clothes that make you smile, Boden’s designs are joyous and spirited in their simplicity.
About more2
We work with over 100 brands to provide confidence in their marketing strategy and accountability in its delivery. Our client directors are industry veterans, trusted mentors and expert advisors all rolled into one. Our technical delivery teams specialise in applying customer data to drive sustained revenue growth for retailers, ecommerce and any business selling direct to their customers.
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