Silentnight, the UK’s largest bed and mattress manufacturer, has renewed its relationship with more2. To support the business’ successful pivot to a D2C economic model, Silentnight is focussing on better understanding and further strengthening its direct relationships with customers and more2 is delighted to be part of this journey.
Founded in 1946, Silentnight remains true to its Lancashire roots and is on a mission to help people all over the UK to get a good night’s sleep. The brand has long focussed on delivering first-class quality and service and is recognised by customers as a market leader for its relentless attention to detail. To further the brand’s ability to deliver for its customers, Silentnight is leading the transition to data-led decision-making and more2 is delighted to support the team as they embrace the potential of their customer data and harness it to drive future growth.
‘Silentnight is an established retailer with a real passion for the customer,’ said CEO and founder of more2, Kevin McSpadden. ‘We’re delighted to be working with the team as they pivot to the next stage in the brand’s development, it’s a really exciting time for the brand and we’re delighted to continue working with them to deliver growth.’
About Silentnight
A true Lancashire brand, Silentnight is one of the UK’s leading bedding and mattress brands. Experts in everything from divans to duvets, Silentnight is the byword for quality and customer service.
About more2
We work with over 100 brands to provide confidence in their marketing strategy and accountability in its delivery. Our client directors are industry veterans, trusted mentors and expert advisors all rolled into one. Our technical delivery teams specialise in applying customer data to drive sustained revenue growth for retailers, ecommerce and any business selling direct to their customers.
