Insights
Recent Posts
The innovation mindset: Your brand’s most valuable asset
October 13, 2021 •Sorcha OBoyle
Most business’ mission statements sound pretty similar. They offer goods or services that make their customers’ lives easier, happier or more...
Read MoreOh yes! Ann Summers chooses more2
October 8, 2021 •Sorcha OBoyle
Easily one of the most recognisable (and joyful) brands on the British High Street and beyond, Ann Summers is the definition of a heritage brand that...
Read MoreVanity metrics and how to avoid them
October 6, 2021 •Sorcha OBoyle
Science in Sport chooses more2
October 1, 2021 •Sorcha OBoyle
The team at Science in Sport are the leaders in endurance sports nutrition. Backed by science and fuelled by passion for performance, the team have...
Read MoreTwist and shout: Twisted Tailor engages more2
September 24, 2021 •Sorcha OBoyle
Twisted Tailor is the destination brand for exclusive, non-conformist men’s formalwear. Dedicated to creating and sourcing the very best...
Read MoreIndustry benchmarks (and a Black Friday sneak peek)
September 22, 2021 •Sorcha OBoyle
Context is everything. To truly understand your brand’s performance, you need to be able to compare your performance metrics with your competitors’....
Read MorePodcast: Orlagh McCloskey and Henrietta Rix, Founders of Rixo
September 14, 2021 •Sorcha OBoyle
RIXO is the breakout brand of the last few years. It's been called everything from a cultural zeitgeist to an instant classic from the moment it...
Read MoreThe Union Project chooses more2
September 2, 2021 •Sorcha OBoyle
Founded in 2013, The Union Project is on a mission to inspire their community to buy less, to buy more conscientiously, and to invest in a more...
Read MoreVirgin Experience Days renews with more2
August 30, 2021 •Sorcha OBoyle
Virgin Experience Days is the go-to consumer destination for unusual and memorable gifts and experiences. Jam-packed with exciting adventures,...
Read MoreYour checklist for peak 2021
August 26, 2021 •Sorcha OBoyle
How do you know you’re truly a direct-to-consumer brand?
Read MoreGreat British Excellence: Holland Cooper renews with more2
August 20, 2021 •Sorcha OBoyle
Disruption and change: the path ahead
August 19, 2021 •Sorcha OBoyle
81% of consumers discovered new brands during the Covid-19 pandemic. That’s according to a recent survey by Google and should give the leadership...
Read More