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Whenever I meet with marketing teams to discuss their email strategies, I hear this kind of thing:
Read MoreMake in-store customer data work for you
May 20, 2021 •Kevin McSpadden
Online marketers don’t suffer the restrictions of having a finite customer universe – but for retailers and brands with physical stores, this is a...
Read MoreIn these unprecedented times, more2 is working hard to ensure the health and wellbeing of our employees, clients and partners as we all adapt to the...
Read MoreBuilding a robust multi-year sales forecast
May 13, 2021 •Kevin McSpadden
If you’re a business owner, you’re probably a big-picture thinker. You need to know exactly where you want your business to be in three years’ time...
Read MoreHow to: Get your ducks in a row
February 3, 2021 •Kevin McSpadden
I have good news and bad news.
Read MoreInvesting enough in Customer Acquisition?
June 23, 2019 •Kevin McSpadden
Every business has one major source of revenue: its customers.
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