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Recent Posts
Why accuracy matters more than precision
October 20, 2021 •Kevin Davis
Here’s a question for your analytics team or agency: which is better, precision or accuracy?
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Why more Martech is not the answer
June 23, 2021 •Kevin Davis
Conference season is finally over and my biggesttakeaway from this year will be the sheer number of marketing technology vendors hawking their...
30 days hath September
February 28, 2020 •Kevin Davis
Next Monday is the start of a whole new month. But more importantly, tomorrow is the end of February. And not just any February – it’s a leap year...
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Merchandising & Metrics: How to adapt to sale periods and product launches
January 10, 2020 •Kevin Davis
What can I afford to spend on customer acquisition during the sales?
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